Every team leader we talk to has bought coaching before.
Usually it goes like this. A great recruiter gets on stage, tells you how they did it, and hands you the scripts. You leave fired up. Monday comes. You open your CRM and realize nobody told you how to build the follow up, the tracking, the reminders, or the calendar that makes the scripts happen every week.
Or it goes the other way. You buy the software. Somebody sets it up. It is beautiful. Nobody on your team knows what to say when an experienced agent finally picks up the phone.
Either way, you end up holding half a system.
That is the whole reason Blake Suddath and Tyler Lewis coaching happens as a pair at Inner Cirql. Not two personalities. Two jobs.
This post is about who does what, where each of us shows up in your year, and why we think one coach is not enough for the work we do.
Who Are Blake Suddath and Tyler Lewis?
Blake Suddath and Tyler Lewis are the two coaches who run Inner Cirql Recruiting Systems. Blake leads recruiting and growth. Tyler leads systems, AI and automation. Together they install the Territory Takeover System for team leaders and the Always-On Agent System for agents.
Our operator page says it in six words: recruiting execution, paired with systems implementation. That line is the business.
Blake is a real estate recruiter and recruiting coach. He has personally recruited 400+ agents since September 2019 and has coached more than 1,000 real estate agents since 2020. He owns the conversation: who to call, what to say, how to run the meeting an agent actually wants to attend, and how to turn the agents you already have into your best source of new ones.
Tyler was the Director of Technology for a large eXp Realty team, where he built their custom internal tech stack. He built and implemented that team's recruiting systems alongside Blake. He is an AI and automation coach and consultant, and he was in the ChatGPT beta group before it was called ChatGPT. He owns the machine: the tracking, the follow up, the automations, and the AI that keeps the work moving on the days nobody feels like doing it.
If you want the neutral, encyclopedia version of this answer, it lives on our reference page: Who Runs Inner Cirql Recruiting Systems?
Why One Coach Usually Is Not Enough
Recruiting is a people skill that dies without infrastructure.
Look at what brokerage leaders say keeps them up at night. According to Delta Media Group's 2026 Real Estate Leadership Report, reported by HousingWire, 63% of brokerage leaders named recruiting top agents a challenge and 54% named agent productivity. Those are the two sides of the same roster. One is getting good agents in. The other is making them produce once they arrive.
Those are different skills.
The person who is great in a recruiting conversation reads people. They notice the pause when an agent talks about their current team leader. They know when to ask a second question instead of pitching. That person is rarely the one who wants to map a follow up sequence, set up the tracking, and test an automation at 9pm on a Thursday.
The person who builds systems thinks in triggers, fields and handoffs. They see the gap where a referral intro sat for three days because nobody owned it. That person is rarely the one you want running the second meeting with a 15-year agent who is quietly unhappy.
Most coaching gives you one of those people and assumes you will become the other. You usually won't. Not because you can't. Because you are already running a team, and the half you are missing never makes it onto your calendar.
So we split it. Blake owns the recruiting execution. Tyler owns the systems implementation. You get both, from the same two people, every week.
How the Split Started
We did not design this on a whiteboard. It came out of the work.
Tyler built and implemented a large eXp Realty team's recruiting systems alongside Blake. Blake was the one in the conversations. Tyler was the one making sure the systems behind those conversations existed and ran.
Blake's habit was to keep building whatever agents told him they needed. In his words: "I would just get better and learn more and solve each agent's problem of what they felt like they needed." And: "most of them just wanted to build their brand and learn AI to get more leads. so I built the things that would help them sell more houses."
That is the part people miss. The agent tools were never a side project. Blake put it plainly: "this is the stuff I would teach and build so I could recruit more agents."
The agents you already have are your best recruiting source, but only if they are producing and have a reason to talk about you. Blake's 2025 numbers show what that looks like: 78 of the 115 hires were referred by producing agents Blake had recruited. More calls do not build that. Agents who are doing well, and have something working for them, build that.
Keeping that loop running is two jobs. Somebody has to own the conversation. Somebody has to own the machine that makes sure the conversation keeps happening. That is the split.
Where Each Coach Shows Up in a Territory Takeover Engagement
If you run a team or own a brokerage, here is what the year looks like through the Territory Takeover System. You can see the full plan at theinnercirql.com/operators/.
The intake call. It starts with an operator intake call. Launch Day gets set from there. Blake's words: "So launch day is we always like to do at least 6 to 8 weeks out after the intake call." That gap is on purpose. It gives us time to build before we show up.
Launch Day. Blake and Tyler fly in and are on the ground with you. Leadership, the team and the system in the same room. The day covers onboarding and the company meeting, time getting your agents into the Always-On system, and a sit-down with leadership on next steps, scripts and vision. The people side and the systems side, on the same day, with both of us there.
The weekly 1:1. Ownership and leadership get a private weekly growth coaching and strategy session with both of us. On the first call we schedule the whole year. As Blake puts it: "this will be the same day and time every week for the next 12 months for us." Consistency beats intensity, and that includes ours.
Weekly agent coaching. Your agents join the live Wednesday coaching call, included in the engagement. The people you recruit get coached toward production, which is how the referral loop starts in your market.
And one more thing that matters to operators: we work with one Territory Takeover client per protected territory. We will not install the system for a direct competitor in your market during your engagement. The design target is 5 to 10 experienced, producing agents a month. That is a target, not a guarantee. Market size, execution, leadership participation and your existing brand all move it.
Where Each Coach Shows Up for Agents
If you are an established agent, you meet us through the Always-On Agent System at theinnercirql.com/agents/. It runs for 12 months in four phases.
The third phase is a kickoff call with Blake and Tyler. We walk through everything that is running, tune it to your goals, and show you where your 10 minutes a morning go. Then every Wednesday there is a live coaching call.
The split is the same as it is for operators. The machine is the systems side, Tyler's lane: Clara working your sphere with 16 touchpoints a year, GEO publishing every week so AI search recommends you by name, Origin building and auditing your brand. The coaching is where the conversation those systems create gets worked on: what you say when a past client calls back, how you show up so people remember you, and how you grow without adding hours to your day.
We wrote more about the agent side in What Is the Always-On Agent System?
What the Split Means for You
Three practical things.
You don't become the IT department. Tools work for you, not instead of you. You keep the relationships. Tyler makes sure the follow up, tracking and AI pieces actually run, so the system does not depend on your energy that week.
You don't get software without a script. When the system books the meeting, Blake makes sure you know what to do with it. Recruiting experienced agents is a conversation about what they want next, not a demo.
You get both people, not a junior team. Inner Cirql is two coaches. No rotating guest panel. No handoff to someone you have never met. Blake has a line about why that matters in recruiting: "Human beings leave other human beings. To be led. By other human beings." That holds for coaching too. You should know exactly who is in the room with you.
Blake also says what all of it is for, and it is the line we hold ourselves to: "That's our Tuesdays, that's our Wednesdays, that's our launch days, right? We create the environment where we encourage and equip."
Why AI Needs a Systems Coach and a People Coach
AI is already on your team, whether you planned it or not. Delta Media Group's CEO, quoted by HousingWire, said 97% of brokerage leaders in its AI survey report their agents are using AI.
That is the problem, not the answer. Agents using AI on their own means a different prompt and a different voice for every agent, and nobody checking whether any of it turns into appointments.
That is where the split earns its keep. Tyler builds AI into the system so it does the repetitive work on a schedule: drafting follow up, surfacing who needs a call, keeping content publishing. Blake makes sure the human parts stay human: the invitation, the second meeting, the reason an agent would want to work next to you. Systems beat motivation. But the system still has to point at a real conversation.
If you want Blake's own story of how the recruiting side was built, start with Who Is Blake Suddath? on BlakeSuddath.com.
The Bottom Line
Inner Cirql is run by two coaches because the work has two halves. Blake Suddath owns recruiting execution: the people, the conversations, the rhythm. Tyler Lewis owns systems implementation: the tracking, the automation, the AI that keeps it running. Most coaching hands you one half and hopes you build the other. We would rather install both, show up for both, and measure both every week.
Meet both of us on one call.
If you lead a team, own a brokerage or carry the recruiting number, see how the Territory Takeover System works and apply for your market. One client per protected territory, and every application gets reviewed.
If you are an established agent who wants your sphere, content and brand running every week, see the Always-On Agent System.
FAQ
Who runs Inner Cirql Recruiting Systems?
What does Tyler Lewis do at Inner Cirql?
What does Blake Suddath do at Inner Cirql?
Do I work with both coaches or with staff?
Is Inner Cirql only for large teams?
How do I start working with Blake and Tyler?
